Morrisons Olive Oil: What the Own-Brand Range Actually Covers
If you are looking at Morrisons olive oil and trying to work out which bottle is worth taking home, the useful thing to know first is where the own-brand ladder stops. Morrisons runs a clear three-step own-label structure across the store — Savers at the bottom, the plain Morrisons range in the middle, and Morrisons The Best at the top. In most aisles all three are present. In the olive oil aisle, checked on morrisons.com at the time of writing, the premium tier is simply not there. There is no Morrisons The Best olive oil and no Morrisons The Best extra virgin olive oil. That absence is more informative than any front-of-pack claim, and it changes how you should read the shelf.
For our own oil, see our cold-pressed organic Marrakech olive oil.
The Short Answer
- Morrisons stocks own-brand olive oil in two grades — plain Morrisons Olive Oil and Morrisons Extra Virgin Olive Oil, each in more than one size — plus a Morrisons Organic Extra Virgin Olive Oil and an olive oil cooking spray.
- Morrisons The Best does not extend to olive oil. In the oils category the premium tier covers infused garlic oil, infused chilli oil and avocado oil only. Do not assume a premium own-label tier reaches every shelf just because it exists storewide.
- The label line "superior category olive oil obtained directly from olives and solely by mechanical means" appears on Morrisons' own extra virgin bottles. It is the legally required wording for the extra virgin grade, not a claim the retailer is making about this particular oil.
- The branded shelf carries real range: Filippo Berio, Napolina, Bertolli, La Española, Terra Delyssa and Il Casolare, the last of which is an unfiltered extra virgin — an unusual thing to find in a British supermarket.
- The same six label checks work in any supermarket. Grade, declared origin, harvest information, processing language, packaging and turnover, set out in full in our guide to reading supermarket own-brand olive oil.
- Sidr & Stone's olive oil is single-estate and single-harvest from one family-owned grove near Marrakech, cold-pressed within hours of picking and sold unfiltered in 500ml dark glass — which answers the harvest and origin questions a supermarket bottle usually leaves open.
What Morrisons' Own-Brand Olive Oil Range Actually Contains
Checked directly on morrisons.com, the own-brand olive oil line-up is short and rational. There is no attempt to fill the shelf with tiers that do not earn their place, which is a defensible buying decision even if it disappoints anyone hunting for a premium own-label bottle.
| Own-brand product | Grade | Tier | What it is for |
|---|---|---|---|
| Morrisons Olive Oil (multiple sizes, including 1L) | Olive oil — a blend of refined and virgin oils | Core Morrisons | General cooking, frying, roasting |
| Morrisons Extra Virgin Olive Oil (multiple sizes, including 1L) | Extra virgin | Core Morrisons | Dressing, finishing, everyday raw use |
| Morrisons Organic Extra Virgin Olive Oil, 500ml | Extra virgin, organic | Core Morrisons | The quality step in the own-brand range |
| Morrisons Olive Oil Cooking Spray | Spray | Core Morrisons | Portion control in pans and air fryers |
| Morrisons The Best olive oil | — | — | Does not exist at the time of writing |
Notice what the organic bottling is doing. In the absence of a premium tier, the organic extra virgin is Morrisons' quality step in olive oil — and organic certification is an audited, externally verified standard rather than a descriptive adjective. Whatever else you conclude about supermarket oil, that is a real thing to have on the shelf.
The Morrisons Own-Brand Tiers, and Where They Stop
Understanding the ladder matters because British supermarket own-label naming changes, and the old names linger on the internet for years afterwards. Morrisons has itself renamed its premium range and then reverted; more recently, trade press reported an ultra-premium The Best Signature sub-range introduced during a fresh-food relaunch in September 2025. Neither piece of history reaches the oils aisle.
| Tier | Position | Present in the oils aisle? |
|---|---|---|
| Morrisons Savers | Value | Present in the store; not on the olive oil shelf |
| Morrisons (core) | Standard own label | Yes — olive oil, extra virgin, organic extra virgin, spray |
| Morrisons The Best | Premium | Yes, but only infused garlic oil, infused chilli oil and avocado oil |
| Market Street | Fresh counters sub-brand | Not applicable to ambient oils |
The lesson generalises. A premium own-label tier is a marketing architecture, not a promise that every category has been upgraded. We found the same pattern elsewhere: a retailer's flagship premium label can be storewide and still have no olive oil in it. Check the specific shelf, not the brand book.
Why "Superior Category" Is Not a Compliment
Morrisons' own extra virgin bottles carry the description "superior category olive oil obtained directly from olives and solely by mechanical means". Read cold, that sounds like an endorsement. It is not. It is the legally prescribed marketing standard wording that every extra virgin olive oil sold in Great Britain and the EU must carry. Filippo Berio's bottle says it. Napolina's says it. Ours would say it. It designates the grade; it distinguishes nothing.
The grade itself is a real chemical and sensory standard — free fatty acidity no higher than 0.8%, peroxide value no higher than 20 milliequivalents of oxygen per kilogram, K232 no higher than 2.50, K270 no higher than 0.22, and no defects on the tasting panel. But those are ceilings measured at pressing, not a description of the bottle after a year in a warm warehouse. If you want the grading system explained properly, we have done that in what extra virgin olive oil actually is.
The one genuinely useful sentence on most supermarket bottles is the origin declaration. "Produce of Greece" or "Product of Spain" is a narrower claim than "blend of oils of EU origin", and a protected designation is narrower still.
Running the Six Signals on a Morrisons Bottle
We built a six-check framework for reading any supermarket own-brand olive oil, and it works unchanged here. Rather than restate it, here is what it typically returns on a core-tier own-brand extra virgin against a single-estate bottle.
| Signal | Typical supermarket own-brand EVOO | Single-estate bottle |
|---|---|---|
| Grade | Extra virgin, stated correctly | Extra virgin, stated correctly |
| Declared origin | Often a multi-country EU blend | One named grove, one region |
| Harvest information | Best-before date only | Harvest or pressing season declared |
| Processing language | Legal grade wording, sometimes "cold pressed" | Cold-pressed within hours of picking |
| Packaging | Frequently clear glass or plastic | Dark glass, which keeps light off the oil |
| Turnover | High, which genuinely helps freshness | Small batch, sold within the season |
The full framework, with the reasoning behind each check, sits in our supermarket own-brand olive oil guide. It applies just as well at Asda or Sainsbury's. If you are buying for a kitchen rather than a household, our notes on buying olive oil in bulk cover the storage problem that large formats create.
What Morrisons Genuinely Does Well
An article that cannot name anything a retailer does well is not worth reading, so here are three things that are true.
First, the organic extra virgin. Placing a certified organic bottling in the core own-label range, rather than reserving it for a premium tier, makes an audited standard available without a tier badge attached to it. Second, the branded selection is better than the category average: alongside the expected Filippo Berio and Napolina, the shelf carries Terra Delyssa, including an organic bottling, and Il Casolare Unfiltered Extra Virgin Olive Oil. Unfiltered oil is rarely stocked by British supermarkets at all, because sediment confuses shoppers and shortens shelf life; stocking it is a small act of nerve. Third, Morrisons is unusually vertically integrated as a food manufacturer, and a retailer that makes things understands specification in a way a pure reseller sometimes does not.
None of that changes the structural point. A supermarket buys to a specification and a price architecture, and single-origin, single-harvest oil does not fit that architecture. That is not a failing on Morrisons' part; it reflects normal supermarket buying decisions.
Why Sidr & Stone
We are not asking you to stop buying cooking oil from a supermarket. We are asking a narrower question: when the oil is going onto a salad, into a dip, or over a finished dish raw, is the bottle you are reaching for able to tell you where and when it was pressed? Our own oil is built so that the answer is yes.
- Single-estate — one family-owned grove on the plains outside Marrakech, Morocco; no blending across origins.
- Rain-fed — no irrigation; the trees take what the season gives.
- Organically grown — no synthetic fertilisers, pesticides or herbicides.
- Single harvest — a small limited batch, picked only when the season says the fruit is ready, sometimes weeks later than neighbouring farms.
- Cold-pressed within hours of harvest — flavour, aroma and polyphenols preserved.
- Unfiltered extra virgin — minimally processed, and it may show natural sediment.
- 100% natural — one ingredient, nothing added.
- Dark glass with a gold label — 500ml, because light is what degrades an oil on a shelf.
- Halal certified, with 10% of profits to charity and fulfilment in the UK, EU and US.
We will not tell you Sidr & Stone is the best olive oil — that would be the very claim this article warns against. What we will say is that our oil is single-estate Moroccan, rain-fed, organically grown and cold-pressed within hours of harvest, and that the evidence of that care is in the taste, the colour and the size of the season's batch.
Frequently Asked Questions
Does Morrisons sell olive oil?
Yes. Morrisons sells own-brand olive oil and extra virgin olive oil in several sizes, an organic extra virgin bottling, and an olive oil cooking spray, alongside branded oils including Filippo Berio, Napolina, Bertolli, La Española, Terra Delyssa and Il Casolare.
Is there a Morrisons The Best olive oil?
No. Checked on morrisons.com at the time of writing, the premium own-label tier does not extend to olive oil or extra virgin olive oil. In the oils category The Best covers infused garlic oil, infused chilli oil and avocado oil only.
What are the Morrisons own-brand tiers?
Storewide, Morrisons runs Savers as the value range, the plain Morrisons range as standard own label, and Morrisons The Best as the premium tier, with Market Street used as a fresh counters sub-brand. Which tiers appear in any given aisle varies by category.
What does "superior category olive oil" mean on the bottle?
It is the legally required wording for the extra virgin grade in Great Britain and the EU, printed on every bottle of extra virgin olive oil regardless of quality. It designates the grade rather than distinguishing one oil from another.
Is Morrisons own-brand extra virgin olive oil any good?
For everyday cooking and general use it does the job it is bought for, and the organic bottling adds an audited standard. What it will not usually tell you is the harvest season or a single named origin — which is exactly what matters when the oil is used raw.
Which oil should I use for frying, and which for dressing?
Use the plain, cheaper blended olive oil for heat, where its flavour compounds would be lost anyway, and keep a smaller bottle of good extra virgin for raw uses — dressings, dips and finishing. Buying one bottle to do both jobs is what leads people to overspend on frying oil and underspend on finishing oil.
How can I tell how fresh a supermarket olive oil is?
Look for a harvest or pressing declaration rather than the best-before date, which describes shelf life rather than freshness. Prefer dark glass over clear, take a bottle from the back of the shelf where it has had less light, and buy a size you will finish within a few months.
Is olive oil a medicine?
No. Olive oil is a food, not a medicine. It has a long traditional history — including being honoured in the Prophetic Sunnah — and a substantial body of modern research, particularly around polyphenols, cardiovascular health, and the Mediterranean diet pattern. It can be a worthwhile part of a healthy routine, but it does not cure diseases and is not a substitute for medical care. Be cautious of any olive oil marketed with specific disease-cure claims.
Final Thoughts
The single most useful discovery in the Morrisons oils aisle is a negative one. The premium own-label tier that shoppers reach for by reflex simply is not there in olive oil, which means the choice on that shelf is between a core-tier blend, a core-tier extra virgin, an organic extra virgin, and the branded bottles beside them. Knowing that saves you looking for a tier that does not exist and pushes you towards the questions that actually separate one bottle from another.
Those questions are always the same. Which grade is it, where exactly did it come from, when was it pressed, and how has it been protected from light since? A supermarket bottle answers the first well, the second vaguely, and the third and fourth rarely. That is the gap a small producer exists to fill.
Our cold-pressed organic Marrakech olive oil — single-estate, rain-fed, unfiltered, pressed within hours of picking and bottled in 500ml dark glass — is available to pre-order. First harvest, estimated shipping from November 2026. Fulfilment in the UK, EU, and US. If you would rather work through the buying decision first, start with our guide to choosing a quality olive oil.
Pre-Order Sidr & Stone Organic Marrakech Olive Oil — Limited First Harvest →
Disclaimer: This article describes the Morrisons olive oil range as listed on morrisons.com at the time of writing; ranges, own-label tier names and product specifications change, and readers should check current sources. References to Morrisons describe general retail observations and are not affiliated with or endorsed by Morrisons. Comparisons are made in good faith and in fair terms. Olive oil is a food, not a medicine, and is not a substitute for medical treatment of any condition. For any health concern, consult a qualified medical professional.